Marketing Tips

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22 Feb

Copywriting Basics for Blogging Success

Blogging has become serious business in this day and age from the personal ranting outlet that it was originally used for. Starting a blog enhances the value of your site and overall digital presence but only if you know how to craft your content right from the outset. A successful blog requires some key components; so let’s take a quick look at some of these and how you can use them effectively to generate more traffic to your blog

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22 Feb

Effective vs. Ineffective Email Campaigns

Email marketing is considered to be one of the most cost effective ways to reach customers and increase sales. It allows merchants and service providers to easily send out deals, promotions and announcements, as well as drive new business by reaching out to prospects. Yet, some email marketers are still learning how to perfect an effective email campaign.

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22 Feb

Increase Newsletter Sign-Ups with these Tactics

If you’re going to be investing time and resources into creating the perfect newsletter, what’s the point really if you aren’t equally focused on ensuring that you have a regular readership for it? If people aren’t signing up for your newsletters, then you might as well resort to other tactics. The point is that newsletters, especially digitally designed ones are still a very good way to keep your audiences informed of new changes in your company or with your product itself – it is also a way in which you can give your customers a place in

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22 Feb

Why Should You Incentivize?

Incentives have been a tried and tested rule for many generations, from salary bonuses to extra stars in your report card, knowing that you get an additional benefit for doing something makes you that much eager to do it. This theory also works very well in the marketing world – if you want your audiences to respond to you, then you need to be able to give them something for responding to your call to action. This doesn’t mean giving away any old thing that comes to mind will work – you need to find incentives of real value with relevance to y

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22 Feb

Sending Email Blasts? Read This First

Sending mass Email blasts is now commonplace due to the fact that it is central to the role of any digital marketer in today’s marketing playing field. What factors do you consider before sending out these blasts and why do you send them out in the first place? Sometimes we forget why are actually performing a certain function without questioning our motives behind it. The Marxist theory of questioning everything should apply to marketing activities these days far more than anywhere else because blindly following a strategy will get you nowhere.

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22 Feb

Launching a New Product this year? Use Email Marketing to Promote it.

Every small business owner tends to get a little nervous when they are close to launching a new product or line to their business. You tend to question yourself and the investment you would have to incur to promote the new product in case it doesn’t perform as expected. The good news is that a tried, tested and proven method exists that costs virtually nothing more than crafting time. Email marketing has worked for years and years, not going out of fashion even with the dawn of social media. Email campaigns work – and they get the job done for a

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22 Feb

Create the Perfect Opt-In Incentive for Lead Gen

Successful email marketers are aware that giving readers the option of opting into their content is key – you transfer the power into the hands of your audience and thereby encourage a better relationship with them (in the long run). Asking for permission, however, is not quite enough – if you want people to opt in to your content, then you need to let them know what’s in it for them. Why would anyone bother to read something that they see no value in?

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22 Feb

Break Up Your List Growth Into Bite Sized Pieces

List growth is a primary email-marketing goal; it always has a direct impact on your business results. You want to set realistic goals that you can measure, that means that it should be in reach and attainable, given the budget and resources available for email marketing. That overall goal needs to be there, to keep the overview. Instead of having one big number as a growth goal and just thinking up a bunch of tactics, the next step will be to break up that big number into smaller, more manageable pieces. Monitoring, improving and adjusting for chan

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22 Feb

A Checklist for Avoiding Mistakes in Email Marketing

For a brand whose marketing messages can get in front of thousands of people, the impact of a “small” mistake can be enormous. Think about it, not only is there a chance of making a bad impression (or real brand damage), but mistakes can also have a direct influence on conversions. So as a marketer you want to reduce the number of possible (high impact) mistakes.

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22 Feb

Making B2B Connections

Believe it or not, email marketing is still used primarily as a consumer-marketing tool than a B2B one. If this is the case with your business, which deals more with B2B clients than consumer ones, it’s about time you had a good re-look at the medium and start delving into B2B email marketing. You can do this by first determining how you will send out this content and how you can track the response rate. The next thing you will need to determine is your email-marketing provider that offers a broader set of features that will help focus on one-to-

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