A quality list is one with a low bounce rate, high open rate, and low ‘marked as spam’ complaints. It’s impossible for any of those statistics to be perfect. You could offer $10,000 to everyone who reads your newsletter, but someone would still not read it, even though they intended to, and another person would mark it as spam. Yet another person signed up with a misspelled email address and sometimes wonders why you never sent him anything.
It’s frustrating to put months of hard effort into a website, only to have the most useless website rank higher in search engine results page (SERPs). We’ve all seen the occasional shady-looking website ranking higher than a very reputable and established real estate or insurance company. What are these people doing right, and how are they pulling it off?
When a newsletter subscriber marks an email as spam, their email provider notifies the sender of the complaint. Use this chance to remove the recipient from your marketing list, because additional complaints can result in penalties from recipient’s email provider. Once done, you have another problem to address: why are your emails being reported as spam in the first place?
When embarking on an email campaign, the first question many ask is: Am I better off renting or buying a list? Both options have their benefits and drawbacks, so it is important to consider both before making your decision.
Email marketing may be a convenient, effective and cheap way to reach the masses, but more email addresses — especially those originating from a list broker — doesn't necessarily equal a more successful campaign. Find out why a purchased email list may not be the most effective plan of attack for your business.
Sending bulk emails is an effective way to market your products and convey your ideas to a large number of people. However, email addresses change all time and most email distribution directories are filled with bad email addresses. This not only leaves you with an inbox filled with bounce backs but could also cost you since the more bouncing emails you get, the higher your chances of being blacklisted by your ISP or email provider.
ListWise is the world's simplest and most accurate email list cleaning solution. ListWise intelligently cleans your list, validating every email, getting rid of duplicates and potential bounces and gives you a clean, fresh list that you can then use for your email marketing efforts.