Email Marketing

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22 Feb

Integration between Email Marketing and Social Media

There are an awful lot of online businesses out there that have been operating mass email campaigns for years, using all sorts of fancy email tracking software and analyzing statistics to hone their marketing efforts to a science. But lately, with the proliferation of social media platforms, many are moving to ease up on email marketing in their effort to embrace Facebook as a primary means of communicating with their customers. As it turns out, this can be a terrible idea.

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22 Feb

Writing it Right – The Importance of Wordsmith Skills to Email List Growth

Few people involved in online marketing picture themselves as writers. Granted, there are probably plenty of frustrated novelists out there running business email lists and working hard to build their contacts. But for the most part, online marketers have a tendency to view the craft of writing as something they’d rather not have to deal with. After all, it’s one of the hardest things in the world

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22 Feb

It’s Always 3 AM Somewhere: When to Send Your Marketing Messages

Effective email list management relies on a lot. It relies on your ability to earn the trust of people so that they’ll see you as a credible source of information, and it relies on you being able to follow a few basic rules that all reputable email marketers follow. One of those basic rules is knowing when to send email marketing messages and when not to. Sound strange? It’s not. Consider this...

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22 Feb

Should You Ever Buy a Mailing List?

To buy or not to buy a mailing list - this topic has been a controversial one since the dawn of modern marketing. The idea of buying a list of people already interested in buying your goods and services may sound appealing, but how do you really know if you're getting a quality list?

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22 Feb

What is a Quality List in Email Marketing

A quality list is one with a low bounce rate, high open rate, and low ‘marked as spam’ complaints. It’s impossible for any of those statistics to be perfect. You could offer $10,000 to everyone who reads your newsletter, but someone would still not read it, even though they intended to, and another person would mark it as spam. Yet another person signed up with a misspelled email address and sometimes wonders why you never sent him anything.

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22 Feb

How to be CAN-SPAM Compliant

Every good marketing campaign is CAN-SPAM compliant, particularly if you’re located in the United States. CAN-SPAM stands for “Controlling the Assault of Non-Solicited Pornography And Marketing Act.” While the law is largely unenforced, it’s basically a ‘best practices’ handbook.

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22 Feb

Why Your Subscribers Think You're Spam

When a newsletter subscriber marks an email as spam, their email provider notifies the sender of the complaint. Use this chance to remove the recipient from your marketing list, because additional complaints can result in penalties from recipient’s email provider. Once done, you have another problem to address: why are your emails being reported as spam in the first place?

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22 Feb

What is an Email Marketing Service

Email marketing management is a popular software service that is essential for anyone managing a large list. It can help gain new subscribers, track subscriber activity, and send targeted emails. In addition, an email marketing service usually offers free email templates, autoresponders, and performance trackers.

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22 Feb

5 Reasons Why People Arent Responding to Your Emails

We’ve already gone over the obvious reasons why people fail to respond to email marketing: they don’t remember you or your titles aren’t interesting. Let’s assume they know exactly who that email is from, and the title is so enticing that they open it right away. Now what? Why didn’t they respond?

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ListWise is the world's simplest and most accurate email list cleaning solution. ListWise intelligently cleans your list, validating every email, getting rid of duplicates and potential bounces and gives you a clean, fresh list that you can then use for your email marketing efforts.

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