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22 Feb

How to be CAN-SPAM Compliant

Every good marketing campaign is CAN-SPAM compliant, particularly if you’re located in the United States. CAN-SPAM stands for “Controlling the Assault of Non-Solicited Pornography And Marketing Act.” While the law is largely unenforced, it’s basically a ‘best practices’ handbook.

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22 Feb

Words That Make Subscribers Think You're Spam

Some words automatically make us think of illegitimate businesses and fraud. For example, most people have received the occasional Nigerian Prince letter that begins with, “Dear Friend.” Steer clear of these words and phrases to not scare people away with a single subject line.

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22 Feb

3 Reasons Your List Broker is Lying to You

Third party agents who procure e-mail lists are called list brokers, and while they are an established part of the direct marketing industry, new technology is making it easier to do without their costly services. Here are a few reasons not to trust a list broker with such an important part of your business.

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22 Feb

Protecting your (Sender) Reputation

When it comes to e-marketing, image is everything. Marketing via emails is very effective, but can also be self-defeating if mass email processes are handled poorly. One can easily have their sender reputation ruined by excessive invalid and outdated undeliverable email addresses.

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22 Feb

Principles of List Cleaning

Email list cleaning. It’s very, very necessary, but it’s also easy as pie. You’ve just got to know the basics.

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22 Feb

How to Avoid Landing in Spam Traps

It’s every email marketing professional’s dream to have an extensive email list with mostly opt-in entries comprising of loyal subscribers. In reality however, very few of them will ever get their hands on such a list. So how do you stay out of the dreaded spam trap?

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22 Feb

5 Ways to Clean Your List

Email list cleaning is not a one-time task — you need to do it time and again in order to ensure that your list is updated at regular intervals and all bad entries are removed.

There are several reasons why it is so important to maintain a clean email list — a bad email list with too many invalid or obsolete entries can increase your bounce rate substantially, prompting ISPs to label you a spammer. Secondly, with a high bounce rate, all your efforts in running these email marketing campaigns are in vain anyway.

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22 Feb

List Cleaning 101

First of all, let’s assume that your hard work paid off and you are finally having a terrific conversion rate with all the valid entries in your list — that’s obviously the brighter side.

But since the list is uncleaned, chances are there’s a sizeable volume of entries in it which are invalid or simply not in use anymore. In such a case a significant portion of your emails may bounce — thus potentially putting you on the verge of being labelled a spammer by ISPs.

So what to do?

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22 Feb

3 Simple Ideas for List Cleaning

No matter how experienced they are, cleaning up an email list thoroughly from the top to bottom has never been an easy task for any online marketer and neither is it likely to be anytime in the foreseeable future. But on the brighter side, if you follow certain rules, it’s not that daunting of a task either.

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22 Feb

Do You Need an Email List Cleaner?

As the worldwide corporate community is increasingly focusing upon email marketing as one of their primary marketing tools, the practical implications of having a clean and well managed email list are also being discussed at length in the business world.

Do we really require an email address cleaner at our disposal in order to reap the full benefits from email marketing?

The answer is a resounding ‘Yes’.
Here’s why…

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ListWise is the world's simplest and most accurate email list cleaning solution. ListWise intelligently cleans your list, validating every email, getting rid of duplicates and potential bounces and gives you a clean, fresh list that you can then use for your email marketing efforts.


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