Email marketing may be a convenient, effective and cheap way to reach the masses, but more email addresses — especially those originating from a list broker — doesn't necessarily equal a more successful campaign. Find out why a purchased email list may not be the most effective plan of attack for your business.
Sending bulk emails is an effective way to market your products and convey your ideas to a large number of people. However, email addresses change all time and most email distribution directories are filled with bad email addresses. This not only leaves you with an inbox filled with bounce backs but could also cost you since the more bouncing emails you get, the higher your chances of being blacklisted by your ISP or email provider.
Third party agents who procure e-mail lists are called list brokers, and while they are an established part of the direct marketing industry, new technology is making it easier to do without their costly services. Here are a few reasons not to trust a list broker with such an important part of your business.
Email marketing is undoubtedly a crucial part and parcel of your marketing strategy — and it all begins with your email list. Building one can be quite daunting when you’re just starting. But do remember that no list was built in a day.
In marketing, reputation is everything. It builds consumer trust and buoys their loyalty. Much in the same way, sender reputation holds a significant value in email marketing. But just what is a sender reputation? And how can you make sure you’ve got a good one?
Why do you need one? The answer is very simple. Email list cleaning helps ensure email marketing success. In email marketing, email deliverability is everything. Research has shown that about 80% of email deliverability issues are due to sender reputation problems. If you find yourself suffering from low email deliverability, it is most likely due to your bad sender reputation.
Email marketers know the importance of keeping their mailing list clean — I fact, they simply cannot do it enough! But perhaps you’re too busy thinking about how you’re going to continue building your subscriber list and about how you’re going keep churning compelling content to continually engage your subscribers — so much so that you’re putting off cleaning your list? Big mistake.
One of the most effective marketing strategies that an online marketer can use to increase traffic to a site and boost sales is email marketing. A solid email list is among the most important pre-requisites to a successful marketing campaign. The list should, however, be an ‘opt-in list’, meaning that individuals will be actively subscribing to receive the promotional, deals and educative content. The big question is how does a marketer build this email list? Here’s how…
Many marketers today use email as a primary mode of marketing their products and reaching the widest audience. There’s good reason for this. Email marketing is perfect for all sorts of marketing campaigns including time sensitive campaigns, private offers and discounts among others.
ListWise is the world's simplest and most accurate email list cleaning solution. ListWise intelligently cleans your list, validating every email, getting rid of duplicates and potential bounces and gives you a clean, fresh list that you can then use for your email marketing efforts.