Give it Away Now – How to Keep Your Email List Growing

Having an email list service is great, sure. It can help you manage your mass email campaigns and report back to you with all sorts of analytics about your delivery success, your click-through rates, and in some cases the kind of information that would make some people’s heads spin – like being able to tell if a recipient of your mass email campaign has forwarded your email to another party. And, even if that second party read the email.

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Taking the Organic Route to Email Deliverability and Marketing List Growth

Bulk email marketing software makes it possible for you to grow your mailing lists organically. But what exactly does this mean? In a day and age where there are more email delivery services than you could accurately count without the help of an abacus, ensuring high email deliverability rates relies heavily on you understanding what “organic” refers to in this context.

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How to get Whitelisted with Your Subscribers

Getting whitelisted by an email subscriber is one of the best kept secrets of low cost email marketing. An email whitelist is the exact opposite of an email blacklist. To be whitelisted by an email recipient means that you’ve gone the extra mile to assure that recipient’s ISP that you’re on the up-and-up.

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The Whys and Hows of Email Archiving for Email Marketers

Email archiving plays an integral role in the grand picture of contact list management. Companies that are involved in email marketing have to be able to retain all email communications sent and received—a task much easier said than done, especially for those marketers whose list of contacts extends into the thousands…..

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The Truth About Bulk Email Lists

Bulk email lists are intriguing to many people trying to spread the word about their company. Whether they are marketing products or services, the thought of streamlining the process with a readymade bulk email list is a smart move to make.

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Integration between Email Marketing and Social Media

There are an awful lot of online businesses out there that have been operating mass email campaigns for years, using all sorts of fancy email tracking software and analyzing statistics to hone their marketing efforts to a science. But lately, with the proliferation of social media platforms, many are moving to ease up on email marketing in their effort to embrace Facebook as a primary means of communicating with their customers. As it turns out, this can be a terrible idea.

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Give it Away Now – How to Keep Your Email List Growing

Having an email list service is great, sure. It can help you manage your mass email campaigns and report back to you with all sorts of analytics about your delivery success, your click-through rates, and in some cases the kind of information that would make some people’s heads spin – like being able to tell if a recipient of your mass email campaign has forwarded your email to another party. And, even if that second party read the email.

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Engaging Inactive Users through Schizophrenic Marketing

Sometimes it pays to get a little schizophrenic in your efforts to keep your subscribers engaged. That’s schizophrenic, not psychotic – so stop sharpening the knives and take a closer look at your email list management software program. Here, in this most indispensible of all email marketing tools, you’ll find all you need to ensure that your deadbeat email list subscribers don’t drag your numbers down. Or, worse yet, drop out altogether.

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Writing it Right – The Importance of Wordsmith Skills to Email List Growth

Few people involved in online marketing picture themselves as writers. Granted, there are probably plenty of frustrated novelists out there running business email lists and working hard to build their contacts. But for the most part, online marketers have a tendency to view the craft of writing as something they’d rather not have to deal with. After all, it’s one of the hardest things in the world

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The Top 3 Biggest Mistakes in Contact List Management

Sometimes the best way to learn how to do something right is to do it wrong. Some people take this even a step further, and base their entire education in contact list management on mistakes they were fortunate enough to have recovered from. We don’t suggest taking this approach. Rather, learn from the mistakes of others. Here are some of the biggest blunders that a good contact management software program can save you from making.

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It’s Always 3 AM Somewhere: When to Send Your Marketing Messages

Effective email list management relies on a lot. It relies on your ability to earn the trust of people so that they’ll see you as a credible source of information, and it relies on you being able to follow a few basic rules that all reputable email marketers follow. One of those basic rules is knowing when to send email marketing messages and when not to. Sound strange? It’s not. Consider this…

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6 Easy Ways to Build Your List Today

Building an email list doesn’t have to difficult. If you want to sell more products and services to people, you have to build a profitable list. But if you’re still having trouble even after launching a landing page or adding a sign-up box on your website, implement the following to your email marketing campaign today to get more people to sign-up.

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Should You Ever Buy a Mailing List?

To buy or not to buy a mailing list – this topic has been a controversial one since the dawn of modern marketing. The idea of buying a list of people already interested in buying your goods and services may sound appealing, but how do you really know if you’re getting a quality list?

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What is a Quality List in Email Marketing

A quality list is one with a low bounce rate, high open rate, and low ‘marked as spam’ complaints. It’s impossible for any of those statistics to be perfect. You could offer $10,000 to everyone who reads your newsletter, but someone would still not read it, even though they intended to, and another person would mark it as spam. Yet another person signed up with a misspelled email address and sometimes wonders why you never sent him anything.

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Is a Garbage Website Outranking You

It’s frustrating to put months of hard effort into a website, only to have the most useless website rank higher in search engine results page (SERPs). We’ve all seen the occasional shady-looking website ranking higher than a very reputable and established real estate or insurance company. What are these people doing right, and how are they pulling it off?

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How to be CAN-SPAM Compliant

Every good marketing campaign is CAN-SPAM compliant, particularly if you’re located in the United States. CAN-SPAM stands for “Controlling the Assault of Non-Solicited Pornography And Marketing Act.” While the law is largely unenforced, it’s basically a ‘best practices’ handbook.

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Why Your Subscribers Think You’re Spam

When a newsletter subscriber marks an email as spam, their email provider notifies the sender of the complaint. Use this chance to remove the recipient from your marketing list, because additional complaints can result in penalties from recipient’s email provider. Once done, you have another problem to address: why are your emails being reported as spam in the first place?

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What is an Email Marketing Service

Email marketing management is a popular software service that is essential for anyone managing a large list. It can help gain new subscribers, track subscriber activity, and send targeted emails. In addition, an email marketing service usually offers free email templates, autoresponders, and performance trackers.

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How to SEO Your Website for Bing

Like most search engines, Bing looks for high quality websites. Parked domains, dead links, and soft 404 errors are red flags for this search engine. Junk or empty snippets (a small piece of the website’s source code) will also result in less than ideal ranks. While Bing SEO can be advanced, today we’re focusing on the basic aspects of it.

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Other Ways to Get Subscribers in Email Marketing

It’s completely possible to get subscribers offline. You’ve most likely already encountered someone interested in your business, but had no way to keep in touch outside of the information on your business card. With today’s technology, however, people can join an email newsletter from their mobile phones. It’s quick, free for both parties, and convenient, because who doesn’t have a mobile phone?

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How to Keep Your Email Concise

The average reader spends 15 to 20 seconds reading your carefully composed email newsletter. You have less than half a minute to capture her interest before she flits away to read something else. Fillers and “fluff” are your worst enemies. Immediately and concisely tell her why she should care.

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6 Ways to Keep your List Squeaky Clean

Sending bulk emails is an effective way to market your products and convey your ideas to a large number of people. However, email addresses change all time and most email distribution directories are filled with bad email addresses. This not only leaves you with an inbox filled with bounce backs but could also cost you since the more bouncing emails you get, the higher your chances of being blacklisted by your ISP or email provider.

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What to Avoid in a List Cleaning Business

Why do you need one? The answer is very simple. Email list cleaning helps ensure email marketing success. In email marketing, email deliverability is everything. Research has shown that about 80% of email deliverability issues are due to sender reputation problems. If you find yourself suffering from low email deliverability, it is most likely due to your bad sender reputation.

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Why You Must Clean Your List

Email marketers know the importance of keeping their mailing list clean — I fact, they simply cannot do it enough! But perhaps you’re too busy thinking about how you’re going to continue building your subscriber list and about how you’re going keep churning compelling content to continually engage your subscribers — so much so that you’re putting off cleaning your list? Big mistake.

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5 Ways to Build a Working Email Opt-in List

One of the most effective marketing strategies that an online marketer can use to increase traffic to a site and boost sales is email marketing. A solid email list is among the most important pre-requisites to a successful marketing campaign. The list should, however, be an ‘opt-in list’, meaning that individuals will be actively subscribing to receive the promotional, deals and educative content. The big question is how does a marketer build this email list? Here’s how…

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Keeping Your Email Reputation Good

Building and maintaining a good email reputation is one of the most challenging tasks marketers have to continuously deal with. The ever-shifting policies of internet service providers, the dynamic subscriber list and the different types of email recipients can damage an otherwise perfect email reputation within just a few weeks. But building and maintaining a good reputation among your opt-in subscribers is not that hard, there are a number of crucial factors you have to consider to achieve this.

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The Keys to Ultimate Email Deliverability

With email marketing, you are essentially trying to please both the human recipients of the mail and the sensitive spam filters. Many marketers have failed in marketing their products and websites, not because they are not genuine or the email addresses are invalid, but because of the bad practices that cost them good opportunities. There are a number of things you need to do if you want to improve email deliverability and get your message to recipients while avoiding spam filters.

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When Good Names Go Bad: What you May be Doing Wrong

The ultimate goal of every marketer is to reach the widest base of potential customers and clients and offer them products and services that they will be happy to pay for. Not all achieve this goal though, especially those that market their products via email. Most end up being annoying and interruptive to the potential customers — it’s not because they want to, but because they do not follow the basic rules of email marketing etiquette.

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Should You Purchase an Email List?

Yes, email marketing makes it incredibly easy for marketing professionals to constantly push for new customers while maintaining a close relationship with existing subscribers. But, many marketing professionals eventually get carried away in doing so – and in order to establish a relationship with new prospects, end up purchasing email lists from third parties. So, is this a good approach?

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What NOT to Look for in an Email Cleaner

Email marketing is one of the quickest, cheapest and most effective tools used by marketing professionals from around the world. Unfortunately, however, there are many myths surrounding email marketing, perhaps the most common being that success rate is always proportional to the size of the email list at your disposal. Don’t get us wrong here — of course size counts when it comes to emails lists, but not when they are full of bad entries that can do more harm than good for your long-term interests.

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Listwise Solution Recipe: Beating the IBMs

Bulk email marketing is in the midst of a crisis. The activities of Irresponsible Bulk Marketers, or ‘IBMs’ as they’ve become known, has left the reputation of email marketing in tatters. And it’s little wonder. Email marketing and spam marketing are almost synonymous — the very act of sending commercial emails is so closely associated with unwanted emails that marketers unfamiliar with the platform may be tempted to forgo the process entirely, focusing instead on Pay-Per-Click methods, or the more-or-less uncharted territory of social med

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5 Silly Mistakes All Marketers Make

A well planned and nicely executed email marketing campaign can not only connect you with your prospects easily and help you boost your conversion rate, but also bring your business out of the shadows and into the online limelight.

Everyone talking about you, your products and/or services — that’s what all marketing professionals dream about, isn’t it? But to accomplish that objective, marketers sometimes let their enthusiasm get the better of them — and that mistake can cost.

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5 Ways to Clean Your List

Email list cleaning is not a one-time task — you need to do it time and again in order to ensure that your list is updated at regular intervals and all bad entries are removed.

There are several reasons why it is so important to maintain a clean email list — a bad email list with too many invalid or obsolete entries can increase your bounce rate substantially, prompting ISPs to label you a spammer. Secondly, with a high bounce rate, all your efforts in running these email marketing campaigns are in vain anyway.

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5 Ways to Grow Your List Organically

Acquiring new subscribers continuously is a critical requirement for the success of any email marketing program. It’s usually seen that every time a marketing team executes email list cleaning, a noticeable chunk of the entries that previously existed in the list get removed. But since marketers are always required to maintain and enhance their email databases, making up for these lost or removed entries is a must-do that you can’t afford to overlook.

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List Cleaning 101

First of all, let’s assume that your hard work paid off and you are finally having a terrific conversion rate with all the valid entries in your list — that’s obviously the brighter side.

But since the list is uncleaned, chances are there’s a sizeable volume of entries in it which are invalid or simply not in use anymore. In such a case a significant portion of your emails may bounce — thus potentially putting you on the verge of being labelled a spammer by ISPs.

So what to do?

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5 Excellent Tips For Cleaning Your Email List

As long as the online marketing community chooses to stick with email marketing as one of their most trusted lead generation techniques, the need for new and more efficient ways to clean one’s email lists will also be there. In email marketing, list cleaning is one of those must-get-done jobs that can reduce the bounce rate and enhance deliverability of your emails substantially.

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Do You Need an Email List Cleaner?

As the worldwide corporate community is increasingly focusing upon email marketing as one of their primary marketing tools, the practical implications of having a clean and well managed email list are also being discussed at length in the business world.

Do we really require an email address cleaner at our disposal in order to reap the full benefits from email marketing?

The answer is a resounding ‘Yes’.
Here’s why…

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How to Clean Your List with Less Waste

On average, over 40 million internet users in the US changes their email IDs every year, and that trend is not restricted to any specific country or region. Regardless of where your business is based, chances are that a substantial chunk of your email list becomes obsolete every year. To help you overcome this issue, we have compiled the following to-do list that you can refer to while cleaning up your email list…

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Get Your Subscribers To Whitelist You

Today, all email service providers enable their users to effectively filter their inboxes with an eye on preventing any unwanted messages to get through. Most regular users take advantage of this feature and configure their inboxes to weed out any confusing or irrelevant emails. If you suspect that your email messages have been unjustly suffering under this system, then here are a few tips about how you can have your subscribers whitelist you with the least possible effort.

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How to Attract Email Subscribers

Consider the market as an ocean and your business as a ship.

All the subscribers you manage to secure through your various marketing endeavors are the engine that keeps your ship moving in the desired direction against the current. The more powerful your engine is, the easier it becomes for your ship to move faster and get past all the obstacles in its path.

In order to keep your marketing ship rolling forward, expanding your subscriber-base always should be a top-priority for you no matter what.

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How to Segment Your List for Maximum Returns

Segmenting your email list has always been one of the most effective tactics when looking to gain maximum returns from your email marketing efforts. Unfortunately though, there’s no magic formula when it comes to segmenting your list with the utmost efficiency, but by following certain basic tried and tested tactics, you can pretty easily execute a precise segmentations based on your business specific business objectives.

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Why You Should Clean Your Email List Right

Are you having a consistently high bounce rate for your promotional business emails? If so, read on…

List cleaning is always considered to be one of the most effective ways when it comes to getting you rid of the issue of hard bounce rate — an issue that not only drains your email marketing efforts and resources, but may also see you penalized by Internet Service Providers.

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4 Great Reasons to Get an Email Cleaner Now

With the holiday period here, it’s the perfect time to clean your email address list — the backbone of your overall email marketing strategy making.

Inaccurate, out-of-date or duplicate entries will eventually adversely affect your individual campaigns in the New Year, so why not address the issue now?

Here are some of the biggest benefits you are going to earn yourself by employing an email cleaner right now…

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So You’ve Been Banned

So, you’ve gone and got yourself banned? Let that be a life-altering lesson for your mass email marketing team and learn from the mistakes you have committed.

The fact is, getting banned by ISPs is not something you would be required to suffer had you followed some basic, tried-and-tested techniques.

The following is a brief rundown of some of the essential steps that you can resort to for bouncing back under the current circumstances…

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What You Don’t Know About Email List Cleaning

While pouring in a lot of effort to maintain the hygiene of your list may not be the most exciting aspects of email marketing, it certainly is one of the most important ones.

Inexperienced email marketers may shrink from the idea of cutting their list down, but they miss the point: A clean list is an effective list that has a lower bounce rate, less likelihood of being labeled as a spam list and is actually cheaper to send.

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4 Steps for List Cleaning

Cleaning up one’s email list is a mandatory task for any email marketer interested in preserving their reputations as a sender.

Not only does a clean list keep you off ISP blacklists however, but there are actually benefits across multiple fronts, including keeping your campaigns directed at prospects who are actually interested in your products and/or services, keeping sending costs down by eliminating disinterested subscribers, and reducing the incidence of spam complaints directed at you.

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Email Validation — the ‘Why’s and the ‘How’s

Today nearly every other business which has an online marketing strategy tends to send out promotional email messages to their prospects. While it is quite easy to send emails to your entire contact list, over time you may find many of the messages that you are sending getting bounced. The gravest problem this can cause is getting blacklisted on account of failing to properly validate your email list.

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6 Easy Ways to Build a Subscriber List

To build a decent-sized and quality email list for your company’s promotional campaigns is no walk in the park. While many prefer to resort to purchased email lists to avoid this seemingly daunting task, it is in your own interests to refrain from any such measures — one that may eventually result in severe and irreversible consequences in the long run.

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How to Build an Opt-in Emailing List

In the absence of adequate strategies and dedication, your email lists are always vulnerable to inefficiency and ineffectiveness. Not only this will eventually wash out an overwhelming proportion of all the effort you put into your email marketing endeavours, any such situation may eventually tarnish your brand reputation in various ways, including by having you flagged as a spam and an unsolicited sender.

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The Dirty Truth About Purchased Email Lists

As online marketing professionals, you’ll be aware of the difficulties associated with creating a comprehensive and meaningful email list right from the scratch. Due to this difficulty, there are many marketing professionals — mostly inexperienced — who give in to the temptation of purchasing third party email lists rather than harvesting one on their own with dedication and practical methods. But is it really a viable tactic to rely upon in the first place? Our collective experience says – not really.

Why?

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Why Bother to Clean Your Email List?

It’s a statistically proven fact that near about 1 in every 3 email addresses throughout the world become obsolete every year. The inclusion of these obsolete email addresses in your email marketing campaigns not only is a waste of time and resources, but it may even have you blacklisted as spammer by Internet Service Providers. Therefore, email list cleaning is one task that every email marketer should definitely proactively engage in at regular intervals.

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The Listwise Glossary of Common Marketing Terms

The wild world of email marketing is no easy industry. For starters there are dirty lists to contend with, shifting international laws around spam, not to mention the constant pressure to sharpen your offers to an increasingly cautious public.

And don’t even get started with the technical terms. From ASP’s to UCE’s, there’s enough jargon in the bulk marketing industry to sink a ship.
Well if you find yourself drowning under the acronym-rich vernacular of email marketing, deliverance is at hand. Use the below glossary of common internet

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6 Ways To Get More Email Subscribers

Expanding an existing email list by including more and more subscribers should be, and usually is, every email marketer’s one of the primary objectives. However, in an era where almost all netizens are frequently harassed by spam campaigns, it is not really the easiest of tasks to attract new subscribers into singing up with your email newsletters. However, there are still a few essential steps that you can take in order to get passed all the hurdles and have a steady growth of your email subscribers list.

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How to Make Even an Average List Work for You

To create and maintain a comprehensive email list with qualified entries is something all email marketers dream of. Unfortunately however, very few manage to accomplish that objective in reality. Nevertheless, there is a silver lining too. Apparently, you do not always require an outstanding email list with all opt-in entries to yield the desired results – in fact, even an average list can deliver a pretty decent performance provided you stick to the following principles.

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List Cleaning for the List Cleaning Skeptic

Anyone even remotely familiar with the concept of email marketing will be aware of list cleaning too. It is one of those essential tasks that no email marketer can do without if they are to run their promotional campaigns in a smooth manner.

Be mindful of the fact that in the absence of a clear and precise list cleaning strategy, all your email marketing efforts are bound to fail. So, in case you’re thinking you can manage pretty well without list cleaning, here’s a brief overview of just how difficult life as an email marketer is likely to

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6 Best Practice Techniques for Email Marketers

As an email marketer, your list is your most valuable asset and if you are not building and maintaining your list, then you are leaving money on the table. The people on your list are there because they are interested in the topic of your website (your niche) and they want to be kept apprised of what is new as well as any valuable information you wish to share with them.

That being said, you must understand how to grow and maintain your list in order to ensure that it is up to date with an audience that is laser targeted and receptive to your ema

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Keep it Clean – 3 Steps to Email Hygiene

An email list is the lifeblood of your business, it is a way to engage an audience, gain a following and market products that you think your readers may be interested in. Your list is only valuable to you if it is responsive and current, and the best way to accomplish this is with regular email list cleaning.

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4 Ways to Make a Good List Great

You have spent a lot of time and energy in building your mailing list, and you regularly send messages to your valued subscribers. Are you taking the time to analyze the results of every email message that you send out? It is every marketer’s dream to have a responsive list of hungry buyers who are ready for every email that they receive. The reality is that most of the emails sent out will not be opened, but you can change that with these four ways to make a good list great…

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5 Email List Issues to Consider

A marketing campaign is pointless if your email list is not up to date. Collecting leads is part of the job of your landing page, and with an inviting opt-in box, you can definitely build a solid email list. The problem is that your email list may not be as fresh as you think it is. How long have some of your subscribers been on your list? If you only send the occasional message, then subscribers from a year ago or even a few months ago may have already forgotten that they opted in to receive your messages.

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Unexpected Places to Build Your Email List

Your website is your storefront, but your opt-in box is the key to obtaining the most important information possible. The opt-in box for your email list should be placed in a prominent place on your website where people can’t miss it. The opt-in box itself should be basic and simple to complete in five seconds or less. You can encourage people to sign up to your list with a summary of what they can expect from your messages. You should also offer something of value for free that your subscribers will receive when they sign up for your email li

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Good Advice for Growing Your Email List

Many business owners are at a loss when it comes to methods for increasing their subscriber list. They place an opt in box for their newsletter on their web page, but when it comes to expanding their email list using different methods, they fail.

Having an opt in box on your web page is important (make no mistake about that) but there are other ways to get people to sign up to your list. By implementing a few different methods, you may be extremely surprised with the results!

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Social Media: The New Way to Grow Your Email List

The importance of social media cannot be stressed enough, and using it on a regular basis to increase your newsletter subscribes is worthwhile. When people subscribe to your email list by reading your posts on certain social media sites, you can be assured that they are interested in what you have to say. How can you use social media to find targeted subscribers?

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Five Online Places You Should be Using to Gather Email Sign-Ups

Once you have your marketing plan in place then you are ready to start sending out messages on a regular basis to your list. Building your list should be something that you work on constantly. You need to build the list, cull it, keep your list clean with an email validation service and send targeted and relevant content to keep your subscribers interested.

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Grow Your Mass Email Marketing List

How do you attract subscribers to your list? As a business owner, it should be a part of your overall strategy to seek out people who may be interested in your list and then provide them with incentive to sign up to your list. Once you understand the basics behind growing your list, you will be pleasantly surprised to see your list expand with your efforts.

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Thinking About Buying an Email List? Read This First!

While it may be extremely tempting to simply purchase an email list and use it for all of your marketing purposes, there are several problems with this approach. Many people and businesses who are new to email marketing fail to see those problems, so here are a few reasons why purchasing an email list is a bad idea.

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10 Unexpected Ways to Build Your Email Marketing List

Building an email marketing list is something that every business owner should be doing. The truth is that with each passing year an email list becomes less reliable than when it was originally built. There are many reasons for this, including people opting out of your list or abandoning old email addresses. It is important to continually build your list and also to have list hygiene practices in place that remove invalid addresses to improve your statistics and protect your business from spam complaints.

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4 Kinds of Email Address You Should Remove from Your List

The first rule of running a successful email marketing campaign is to maintain a clean email list. If you have a clean email list, you will surely yield better results. However, email hygiene process is not a one time activity. It is a continuous process and you have to keep it clean and updated on a regular basis. One of the best ways to keep your list clean is to get a good email cleaning software. You can configure such software according to your own preferences as well.

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How to Stay off Your ISP’s ‘Naughty List’

In order to run a successful email campaign, you have to stay off your ISP’s ‘naughty list’. Generally, ISPs do not hesitate to put emails on the ‘naughty list’. Basically, ISPs are far stricter now about their rules and regulations and they do not want to compromise their user’s experience at any cost. Therefore, staying off such lists has become a bit difficult during email campaigns.

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5 Steps to Better Email Deliverability

Just because you have a large email list does not always mean that the emails you send out are going to be delivered without incident. It is important to ensure that you regularly maintain your email list and database with regular cleaning and good email hygiene habits. Many list owners are not even sure what this means, but a bit of preventative maintenance can help a list owner to come out on top with email marketing efforts.

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How to Save Money on Your Next Email Marketing Campaign

Every email marketing campaign takes a substantial amount of time and effort. If you take the time to set up your campaign properly, you can see the results in what is known as your ROI or return on investment. This is the amount of subscribers who will read your message and take advantage of any offers that your email contains. It also translates to direct sales and money in your pocket, but it can also cost you money if you do not use email list cleaning services to keep your list clean and responsive. How can you keep your costs down and save

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The Insider’s Guide to Permission-Based Marketing

What is permission based marketing? In a nutshell, it means that the messages you send are being received by people who have opted in to receive those messages and they have taken several steps to be added to your list. Subscribers have given you their permission to be added to your mailing list, allowing you to send messages on a regular basis. This brief insider’s guide should be useful to marketers to assist them with an email marketing campaign.

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What Kind of Email Address Should I Remove from My List?

Once you have started building an email list, there is a certain amount of maintenance that must be dedicated to it. For example, many of the email addresses that are current at one point in time may not be valid a few months down the road. It is important to practice good email hygiene and keep your list current. With that being said, many list owners ask the same question – What kind of email address should I remove from my list?

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Should You Purchase an Email List?

Perhaps you have heard the saying that “it’s all about the list” or someone has told you about how they generated sizable earnings by investing because of their email list. Both these statements are correct as the power is truly in the list. Many successful Internet Marketers will tell you that they are where they are because of an email list.

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What You Should Know About Purchased Email Lists

One of the best ways to learn is through trial and error as not many things beat experience. However, sometimes experience comes at a cost – a very high cost. This is true of small businesses; especially those that are just starting out. Eager to generate both customers and sales, some businesses opt for a “quick fix” solution such as…purchasing an email list.

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How to Choose an Email Validation Product

If you were to do a quick Google search for email validation products you will find more than 10 million search results. In fact not only will you find those results you will also notice that quite a number of the offers (or website links) are selling do-it-yourself email validation software for under $100. If you come across such services then the best advice that anyone can give you is to walk away as these services will not work. The only thing that they are good at is frustrating you and wasting your precious time and hard earned cash.

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Three Reasons Why Using an Email List Cleaner is a Good Idea

Do you clean your list on a regular basis? If you do not, then you may be risking your business and your reputation with a list that contains unresponsive subscribers. Make no mistake: Those emails that bounce back because they are not deliverable WILL become a problem. Luckily, solving that problem is easy. Here are three reasons why using an email list cleaner is a good idea.

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4 Great Tips for Email Marketing

Email marketing is one of the best ways to get your offers and your content out in front of the people who are most likely to read it. The people who sign up to your list do so because they are interested in what you have to say. This doesn’t mean that everyone on your list will stay there forever, and it’s important to ensure that you maintain email hygiene by cleaning your list regularly.

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5 Email Addresses You Should Always Delete

Keeping your email list up to date is very important and taking steps to clean your list with email data scrubbing can make the process run smoothly. Not every list owner uses software to clean their list, especially if the list is not that large. A regular review of your list will reveal five kinds of email address that you should always delete.

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How to Choose a Reliable List Cleaning Service

There are numerous email hygiene services currently available on the internet. All of them claim to make a definite improvement to the quality of your marketing list, but are they as good as they claim to be?

To answer this question, you have to understand the difference between a reliable and an unreliable email validation service. A few points to consider, before laying down your hard-earned cash are…

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How to Choose an Email List Cleaning Software

The basic principle of email marketing success is to have an up-to-date, clean and valid database of email addresses. And while it’s possible to just buy a ready-to-use email list, there is, however, no guarantee that the email addresses in that list would be 100% authentic, valid and not expired.
So, the best way to build your email list is to do it manually. It may sound like a large job, but a little effort and dedication will be good enough to achieve your desired results. Nevertheless, there are many tools and software available to clean an

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How to Intelligently Clean Your Email List

Email marketing is one of the most direct ways to target an audience. It has been around for years and it seems to evolve further and further every year. Almost every other day, marketing experts come up with the better ideas and tips to improve the overall effects of email marketing. That’s why it is absolutely essential to keep up with the latest trends to run a successful email campaign.
Here’s what you should know…

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Things You Should do After Purchasing an Email List

Buying an email list for a marketing campaign is not unusual. If you have ever managed an email marketing campaign in the past, you would understand the importance of an email list. However, most people, who are busy in their business, take this route. As they do not have much time to concentrate on a marketing campaign, they tend to prefer buying email lists instead of creating one manually.

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How to Handle Email Bounces

Embarking on an email marketing campaign can take a lot of hard work and it one important part of email marketing is to maintain a clean list. One way to define email hygiene is to simply say that a list needs to be kept clean, no matter what, and that maintenance must be the responsibility of the list owner. With this in mind, how should you handle email bounces?

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Why Even an Opt-in Email List Should be Cleaned

The objective of email marketing is simple—it’s to enhance your relationship with your customers and encourage loyalty through open communications. So your end goal is pretty simple—make sure that your email blasts are sent and received by your customers all of the time. Pretty simple, right?
Not all the time.

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The Keys to Email Marketing Success

Let’s go back to the basics: the goal of marketing is to make a brand known to a target market, get the market to try the product, and eventually make enough impact to create a loyal pool of patrons. It’s pretty straightforward, but never quite that easy to achieve. It requires a consistent effort carried out over a period of time.

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Improving ROI with Email Hygiene

There are many factors that determine the success of your email marketing campaign. You must get the right people to sign up. You need to provide engaging content. Your copy must catch the attention and appeal to your audience. You must segment your list so that you efforts are targeted. You must do all of these things consistently because conversion doesn’t happen overnight.

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Cleaning Your Email List – What’s the Point?

Building a comprehensive email list is something every email marketer should know how to do. After all, email marketing is one of the best – and easiest – investments your marketing team can make. But amid the scrambling for more and more email addresses, email hygiene services are often overlooked. More important than keeping an exhaustive email list, perhaps, is keeping a quality list filled with active recipients and known addresses.

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Email List Building—Your New Top Priority

The classic mantra in email marketing has always been “the more emails sent, the better.” This has led to an email list-building arms race of sorts, with email marketers competing to build the largest and furthest-reaching email lists – no matter the cost. But what if I told you that maintaining a sprawling email list is almost certainly a waste of time and could even be hurting your email marketing performance? Read on to find out why you may need to think about email hygiene…

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How to Manage an Email Campaign

Email marketing is one of the highest-ROI marketing channels for businesses of any size. Creating and sending emails is cheap, and driving traffic to your website with a specialized message is a great way to pad your bottom line. But with limited budgets and staff comes a pressure to manage your email campaign in the most efficient way possible. Here are a few suggestions on how to wage a more effective email campaign…

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How to Stop Being a Spammer and Start Being a Marketer

The line between bulk email marketing and spamming is often a fine one. For many marketers, the explosion in quantitative marketing measures has led to an “arms race” of sorts, where the goal is to acquire a constantly larger arsenal of email address with which the blast an ever-larger number of recipients. Some people call this marketing – I call it spam. And with the growing sophistication of both email recipients and spam filters, more and more people are finding that the classic email marketing strategy of “bigger is better” is a losin

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Sure, Opt-in Lists Work, But How Do You Build One?

Email marketing is a powerful tool in the hands of a skilled marketer. With the explosion in internet-capable mobile devices over the last decade, email has the ability to reach almost any consumer at nearly any time of day. With the right tactics, it’s easy to see why email marketing consistently outdoes all other marketing channels with respect to its return on investment.

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The Best Email List Money Can Buy

If you’re a successful marketer, chances are you know by now that buying email lists is a bad idea. Not only can they be expensive, but they’re usually not effective in reaching potential customers and often put you at risk of being labeled as spam. I’ve even heard stories of purchased email lists leading to the suspension of entire email campaigns due to nearly universal spam filtering, so do your email hygiene a favor and stay away from the purchased lists. But if you can’t rely on buying lists, then how do you build a robust email list yo

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Thinking About Buying an Email List? Read This First!

We get it – being an email marketer is a tough gig. Compiling an extensive email list is hard enough work, but so is sending bulk emails without setting off those dreaded spam filters. Even if you’re not spamming – and I’m going to hope that if you’re reading this, you’re not – small mistakes here and there can be disastrous to your perception as a legitimate email marketer. And although it can be tempting, buying an email list is a mistake that can have grave consequences. Here are a few reasons why – and the list hygiene practices

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5 Ways to Build Your Email List Offline

Although a lot of businesses are operating on the internet, there are still a number of businesses that don’t just operate online. For these businesses their marketing mix most likely includes flyers, direct mail, in-store foot traffic, pre-prepared materials from conferences and trade shows, signage and many more. Businesses like these see every physical encounter with customers as an opportunity to grow their email list. However, while growing their email list they need to also keep it clean by using email list scrubbing software.
With this sa

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How to Manage an Email Marketing List

Email marketing is about more than just acquiring email addresses, including an opt-out and unsubscribe process and sending email campaigns to your subscribers. In order for an email marketing list to become and remain successful, and produce results, it must be properly maintained. If you are new to email marketing you are probably wondering how one can effectively clean up an email list. Rest assured that maintaining a clean email list isn’t difficult. In fact, email hygiene is probably far easier than you imagine.

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Looking to Build an Email List? Sweeten the Deal!

Every online marketer knows that building an email list is one of the most essential aspects of running their online marketing business, in addition to keeping their email list clean with good list hygiene practices. They also know that perhaps the best ways to get people to sign up for their mailing list is to have some form of newsletter sign up form prominently displayed on their website. Even after doing this; however, there are a few marketers who are unable to get people to sign up. Fortunately listed below are some proven incentives that you

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So Someone Signed Up to Your Email List. Now What?

Getting people to sign up for your email list is arguably one of your most important tasks as an online marketer. So much so that a lot of emphasis is placed on this one function; however, keeping your email readers from unsubscribing from your list is also an important task that should never be overlooked as it will lower the quality of your email list. And a low quality list is undesirable, as you need to maintain it with email hygiene software.

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What to do About That Dirty Email List

Is your email list dirty? Many people do not even know what this term means, but the truth is that it is important to keep your email list clean and use good list hygiene practices. While your list can be fresh and clean for quite some time, it is constantly changing and evolving. You need to ensure that it is as up to date as possible or you may find your online reputation is compromised. What should you do about your dirty list?

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How to Clean Your Contact List

It is not enough to build an email list and send emails out to that list. You also have to maintain your list on a regular basis by using an email hygiene process to weed out troublesome issues and contacts from your list. Many people do not think about cleaning their email contact list, but if you don’t then you may be heading down the road to trouble. Here is how to clean your contact list in 6 easy steps…

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How to Build a Killer Email List

Marketing involves a series of carefully calculated steps. First of all, you need to create content that is interesting and unique and that is targeted to your niche audience. Secondly, you need to get that audience to subscribe to your email list so that you can send them even more content that they can’t find anywhere else. As you work to gain the trust of your subscribers, you are also building your list, here is how to build a killer email list…

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Formulating an Email List Cleaning Strategy

If you have been ignoring the task of email hygiene, then it is time to have a closer look at your email list. This is especially important if your list has grown exponentially over the years. List cleaning is a task that must be undertaken several times per year, but it mostly depends upon how quickly your list is growing. Here are some good tips to help you formulate an email list cleaning strategy…

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3 Good Reasons to Verify Your Email Send List

How do you define email hygiene? The basic meaning of it is that you work through your email subscriber list and remove any email addresses that are not valid. If you do not clean your list on a regular basis and keep it “hygienic”, undelivered messages can plug up your email service provider’s servers and you may find yourself out of luck and out of an account.

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The Best Kind of List for Email Marketing

Do you have the best kind of list for email marketing? Many people will answer “yes” to this question, without really having any idea about the guidelines for having a quality list. The best kind of list, in short, for email marketing is a clean list full of subscribers who are responsive. These subscribers jump on every email that you send, opening it immediately and reading the contents of that email, checking for important information or offers.

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The Basics of Email List Hygiene

Are you practising email hygiene? If you have no clue what I am referring to, then you need to know that this is a critical part of keeping your email list responsibility. It is also a way to ensure that your ratio of emails sent to emails bouncing back is as low as possible. If you have a high bounce rate, your email service provider may even put a hold on your account.

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How to Scrub an Email List

So, you’ve been working hard to build your email list and have a solid list of subscribers that you email regularly. But do you practice email hygiene? If you are unsure of what this means, then listen to this scenario: You signed up with a certain email service so that you could build a subscriber list. You started off small, and now you have over 2,300 subscribers. You have carefully crafted a campaign and you have everything lined up and ready to send. You load your first email into your email service and hit the send button…

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How to Save Money on Your Email Marketing

Building your email list is not enough these days, you need to maintain it too. Email hygiene is an important task for every list owner to undertake on a regular basis, especially if your list is continually growing. One of the most important aspects of list maintenance for every small business owner is finding ways to save money when it comes to email marketing. Here are a few ways that you can accomplish that…

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How to Maximize Deliverability for Better Email Marketing

As your email list grows, you will notice a few things regarding your subscribers. First of all, people who signed up to your list initially may no longer wish to receive your emails. They may not open your emails (“unopens”), but they also have not unsubscribed from your list. This is one example of how your list is being bogged down and a good reason why you may need to find an email hygiene solution. How can you maximize deliverability of your emails? There are several ways that you can clean up your list and improve your email marketing

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How to Get the Best Value Out of an Email Contact List

The email list that you build today can be worth a lot of money to you in the future, but you need to maintain that list in order to ensure that it is in the best shape possible. How can you get the best value out of an email contact list? A starting point is to keep your list clean, and practice email hygiene. Many people do not consider the importance of this point, but it is crucial to the health of your list.

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4 Tips for a Cleaner Email List

If you have a tough time answering when asked to “define email hygiene” you’re not alone. Email hygiene is one of those important aspects of any email campaign that is often overlooked by marketers. If you survey the best email marketing campaigns, you’ll notice that each one is defined by spotless email lists and painstaking attention to detail. Cleaner lists mean you’ll send less emails to invalid email addresses, and sending to inactive or invalid emails makes you look like a spammer in the eyes of most spam filters.

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8 Mistakes You’re Making with Your Email Marketing

Email marketing is a powerful method of reaching prospective customers and increasing sales and conversions. However, there are a number of pitfalls that can trip up your email marketing campaigns if you aren’t cautious. The following list outlines some of the most common mistakes email marketers make and how to avoid them.

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How to Clean a Contact List like a Pro

Email marketers take note: A list burdened with a large number of bad addresses and inactive members can significantly reduce the yield from bulk email campaigns, not to mention raising your bounceback rate and running the risk of increasing spam complaints. Use an email address checker to prune and nurture your list like a gardener would do with a grove of rose bushes, and you’ll be rewarded with the sweet smell and success (high conversion rates) rather than a bunch of thorns (spam complaints, bouncebacks, etc.).

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Spring Cleaning Your Email List – Why Bother?

Email marketing lists that are weighed down with an excessive amount of inactive names can become unwieldy. If left unchecked, bad email addresses will proliferate on your list as well, resulting in a high rate of bouncebacks that can adversely impact your efforts when it comes to bulk email campaigns. As a result, it is essential to clean up bad emails to maximize the success of your email marketing efforts. Below are some tips for conducting your spring cleaning efforts effectively.

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How Email Marketers Can Cope With Gmail’s New Changes

Gmail has rapidly become one of the most popular email platforms around, outstripping its competitors in numbers of users and constantly looking for ways to improve the efficacy of its service. Given the prominence of the service, Gmail’s recent rollout of the tabbed inbox concept is something that savvy email marketers should pay attention to and plan around, especially when it comes to email verification (avoiding being characterized as a spammer and having your emails blocked is more important than ever in the wake of these changes).

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What to Do Now That Yahoo is Closing Inactive Email Accounts

With Yahoo closing inactive email accounts on July 15th of this year, taking steps to clean up bad emails on your email marketing lists to avoid adversely affecting your bounceback rate or getting spam complaints is imperative. This is the case because due to Yahoo’s freeing up of previously inactive emails, the possibility exists that the new owners of those emails will not be happy to receive the emails you send them and either unsubscribe from your list or report your emails as spam.

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How to Remove Spamtraps From Your Email Marketing List

If you are rigorous in your acquisition policies by using double opt-in procedures your email marketing lists should be relatively free of spamtraps – those emails that can get your email service provider (ESP) placed on the blacklist and your company banned for sending spam emails. However, if you don’t have a policy to clean bad/inactive emails from your lists, over time valid email addresses initially added to your list can become spamtraps even if the contacts initially opted-in to the list. Some suggestions for removing these emails follo

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Email List Spring Cleaning Made Easy

Research has shown that a major time sucker for the modern workplace is email checking. In fact so time consuming is email checking that the average email user spends more than 2 hours going through close to 150 emails each day. Given this fact many emails go unanswered or worse labeled as spam. Avoid having your marketing email discarded, unanswered or marked as spam by spring cleaning your email list. Here are some great tips to make email list cleaning easy.

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What Counts as an ‘Inactive’ Email Subscriber?

For email marketers and online business owners (even traditional brick and mortar businesses) having an email marketing list is great. Having a high quality list, however, is much better. The overall success of your marketing campaigns will depend, first and foremost, on your ability to maintain the quality of that list.

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Your Best Practise List Cleaning Checklist

Building a good email list takes a lot of hard work. You need to attract subscribers to your list constantly, because many people will sign up to your list and they may stay for a short time or a long time. It mostly depends on what kind of information you send to your list. It is very important to regularly conduct email list cleaning. Many people have never even heard of this practice, so here is your best list cleaning checklist…

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Good Advice for Email Marketers

Email marketers rely on their list of email addresses being up to date with valid addresses. Having a clean list means that the email addresses on that list are valid and responsive. How often should a list be cleaned? What kinds of addresses should be removed? Many marketers simply do not know the basics of email hygiene, so here is a good guide that sets out some of the basics…

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6 Kinds of Email Addresses You Should Get off Your List Now

An email list can be one of the most valuable assets that you have as a business owner. If you ever sell your business, the list is generally something that is called “goodwill” and is part of the property that you transfer when you sell your business. Of course, you want to make sure that your list remains a valuable commodity and so it is important to practice email hygiene on a regular basis. This means that you need to clean your list and remove certain types of subscribers and email addresses from your list. Here are 6 kinds of email ad

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How to Make Big Money for a Small Email List

Every business owner knows that they must build an email list in order to make money, but did you know that even a small list can pull in big profits? If your list is a bunch of subscribers who are engaged with you and plugged into your content they will want to receive your emails which means that you are more than halfway to profit already. An important part of building a valuable list is to keep it clean with regular email hygiene…

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5 Point Email Cleaning Checklist

Your email marketing list is a bit like a high performance sports car. If you give the car some gas it can get you where you want go quickly, just as sending out emails to your list can bring you conversions and increase your sales. However, in the same way that you wouldn’t let your souped-up jalopy rust away in the garage, you need to maintain your list properly and clean up bad emails to get the most out of it. Below are 5 cleaning tasks you should perform on a regular basis to keep your list’s performance strong.

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How to Nurture Your Email Marketing List

Building an email marketing list is only half the battle. To get the most out of it, you need to treat your list with care, just like you would with any other asset. Simply blasting off emails with reckless abandon to everyone on your list can be as bad as failing to perform email address verification – taking this approach is likely to lead to less than optimal open and conversion rates, as well as increasing the chance that your emails may be marked as spam. Below are some tips for nurturing your email marketing list.

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5 Easy Ways to Manage Your Leads Better

Once you’ve managed to compile an effective email marketing list, your focus is likely to shift towards designing effective marketing messages to get the most out of the leads you’ve compiled. However, managing the leads on your list is an ongoing process, and it requires a fair amount of time and attention to keep a list productive so that you get the most out of it over the long term. 5 suggestions for helping you manage your leads are listed below.

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What to Delete from Your Email Marketing List

Better spam filters, savvier email recipients, and dramatic changes at some of the largest email providers make sending mass emails more and more difficult for email marketers. In the past, building big lists and sending never-ending strings of promotional emails was a typical marketing strategy. Today, email marketers are required to be better if they want to reach consumers with promotional content.

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Copywriting Basics for Blogging Success

Blogging has become serious business in this day and age from the personal ranting outlet that it was originally used for. Starting a blog enhances the value of your site and overall digital presence but only if you know how to craft your content right from the outset. A successful blog requires some key components; so let’s take a quick look at some of these and how you can use them effectively to generate more traffic to your blog

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Effective vs. Ineffective Email Campaigns

Email marketing is considered to be one of the most cost effective ways to reach customers and increase sales. It allows merchants and service providers to easily send out deals, promotions and announcements, as well as drive new business by reaching out to prospects. Yet, some email marketers are still learning how to perfect an effective email campaign.

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Increase Newsletter Sign-Ups with these Tactics

If you’re going to be investing time and resources into creating the perfect newsletter, what’s the point really if you aren’t equally focused on ensuring that you have a regular readership for it? If people aren’t signing up for your newsletters, then you might as well resort to other tactics. The point is that newsletters, especially digitally designed ones are still a very good way to keep your audiences informed of new changes in your company or with your product itself – it is also a way in which you can give your customers a place in

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Why Should You Incentivize?

Incentives have been a tried and tested rule for many generations, from salary bonuses to extra stars in your report card, knowing that you get an additional benefit for doing something makes you that much eager to do it. This theory also works very well in the marketing world – if you want your audiences to respond to you, then you need to be able to give them something for responding to your call to action. This doesn’t mean giving away any old thing that comes to mind will work – you need to find incentives of real value with relevance to y

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Sending Email Blasts? Read This First

Sending mass Email blasts is now commonplace due to the fact that it is central to the role of any digital marketer in today’s marketing playing field. What factors do you consider before sending out these blasts and why do you send them out in the first place? Sometimes we forget why are actually performing a certain function without questioning our motives behind it. The Marxist theory of questioning everything should apply to marketing activities these days far more than anywhere else because blindly following a strategy will get you nowhere.

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Launching a New Product this year? Use Email Marketing to Promote it.

Every small business owner tends to get a little nervous when they are close to launching a new product or line to their business. You tend to question yourself and the investment you would have to incur to promote the new product in case it doesn’t perform as expected. The good news is that a tried, tested and proven method exists that costs virtually nothing more than crafting time. Email marketing has worked for years and years, not going out of fashion even with the dawn of social media. Email campaigns work – and they get the job done for a

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How to Clean a Grubby Email List

Keeping your email marketing list performing to its full potential requires taking steps to make sure that the leads on your list want to be there and that the email addresses you are sending to are good addresses. Failing to do this can lead to an email list that is bogged down by inactive and bad addresses that hurt the ROI of your campaigns. It can also damage your reputation with ISPs by generating spam complaints and high bounce rates. Some tips for keeping your list clean on an ongoing basis, in conjunction with your email hygiene software,

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5 Simple Principles for Your Email Marketing

As the popularity of email marketing has grown, email inboxes have become increasingly cluttered, making it more difficult than ever to grab the attention of consumers. As a result, your email marketing should follow the 5 simple principles listed below to give your messages the best chance of getting read and acted on by busy consumers, and to allow you to make sure your list contains valid email addresses so it can reach its full potential.

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Email List Cleaning: Why Bother?

Taking the time and effort necessary to keep your email list clean can seem like a waste. After all, if people aren’t interested in your emails they can just ignore them, right? Alas, there is a lot more to it than that, as a few bad apples that spammed their email messages to consumers unrelentingly have made both email platforms and consumers more sensitive than ever to unwanted emails.

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Better Email Marketing in 5 Easy Moves

To make sure your email marketing campaigns are as successful as possible, it’s crucial to pay attention to the logistics of managing your email list by keeping it as clean as possible of bad addresses. If you fail to perform proper email verification and end up with a list filled with bad domains and addresses it can negatively affect your open rates, not to mention hurting your sender reputation. Below are 5 steps to take to keep your list hygiene in tip top shape.

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How to Improve Your Email Delivery Rates (Before You Even Send)

It’s an age-old adage that “the best defense is a good offense.” This sentiment couldn’t be truer in the battle for email marketing supremacy. While average marketers wait for problems to surface, the best marketers see problems in advance – then move decisively to eliminate them. Here are our top tips for improving your delivery rates before even sending an email…

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What’s So Important About Email Hygiene?

To email marketers, email hygiene means everything. To those of you just starting as email marketers, your opinions are soon to follow. Email hygiene is the act of regularly “scrubbing” your email lists to make sure you’re sending to valid and engaged email addresses. Why is that important? Because sending to bad addresses is typical behavior of spammers, and looking like a spammer may land your emails in spam folders. Here are some details on the importance of email hygiene…

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Grow Your Email List

Are you looking for ways to attract email subscribers? Are you trying to get followers on social media on to your mailing list?
Email is one of the most used communication channels to date, it is checked by at least 91% of consumers every day. Using a subscription form is one of the most efficient tools you can use to use to grow your email list.

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Trends in Email Design

There’s far more to your email campaigns than just the content you send out. Have you stopped to consider the fact that before a recipient even reads your content, they first see your email? What does your email look like? Is the text formatted? Do you have any visual elements that would automatically connect a reader with your brand?

Not only is email design trending these days, but the way in which the visual design of an email is put together has a whole new outlook in 2014.

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Why is a healthy domain reputation important?

If email marketing is part and parcel of your marketing operation then one important element to factor in is your domain reputation. An ISP (such as Gmail and Hotmail) decides to deliver your email based on a huge number of different factors and your sender reputation has one of the largest impacts on this decision. Your sender reputation is essentially a score assigned to you by the ISP based on your email sending history. This score is calculated using several factors, the main considerations being the number of bounces that you receive and the nu

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Does your Website need a Re-Vamp?

With the world increasingly leaning towards a digital focus, it is practically unheard of for a brand to have no online visibility. This means having a website is an absolute must. This is why virtually every brand has a functioning website. At this point, the thing to ask yourself is whether the website meets current user trends and is relevant to the changes in user patterns. A first, simple question to ask is if you only have your products on display on your site or if people can actually make a purchase online.

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How will Wearable Tech Impact Email Marketing

Wearable Tech is a new buzzword and is essentially defined as clothing & accessories that incorporate advanced electronic technologies. These devices generally perform the same computing tasks as hand-held devices such as smartphones and tablets but in some cases wearable tech can actually outperform them! This is because the design of wearable tech is actually smarter – it can provide sensory and scanning devices such as biofeedback and physiological tracking that are generally not seen in mobile devices.

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“Spammy” Concerns for Email Marketers

It’s incredibly difficult to choose the right words. Discovering phrases and terms that resonate with subscribers is difficult enough, but there’s also the danger that your email marketing campaigns can trigger spam filters through something you might consider to be the “perfect word” choice. Although email marketing is just one of the marketing options available to businesses nowadays, it is one of the easiest to control and a good place to avoid mistakes.

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Native Advertising – What is it?

The multi-functional aspects of marketing and advertising make it necessary to have to break down each method and analyse it for better use of each medium. Today, let’s take a look at Native Advertising, defined by Wikipedia, as an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and function of the user experience in which they are placed. The advertiser’s intent is to make the paid advertising feel less intrusive and th

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Create the Perfect Opt-In Incentive for Lead Gen

Successful email marketers are aware that giving readers the option of opting into their content is key – you transfer the power into the hands of your audience and thereby encourage a better relationship with them (in the long run). Asking for permission, however, is not quite enough – if you want people to opt in to your content, then you need to let them know what’s in it for them. Why would anyone bother to read something that they see no value in?

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Break Up Your List Growth Into Bite Sized Pieces

List growth is a primary email-marketing goal; it always has a direct impact on your business results. You want to set realistic goals that you can measure, that means that it should be in reach and attainable, given the budget and resources available for email marketing. That overall goal needs to be there, to keep the overview. Instead of having one big number as a growth goal and just thinking up a bunch of tactics, the next step will be to break up that big number into smaller, more manageable pieces. Monitoring, improving and adjusting for chan

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Email Deliverability – Not Getting Easier!

Deliverability is the way to measure the percentage of how many marketing emails you deploy actually make it to the inbox of the recipient. Despite email marketing implementing practices such as permission-based marketing, sometimes emails still don’t have a guaranteed deliverability date – they are being treated as SPAM or being blocked outright. For a marketer who has made all the right decisions this can be frustrating – you’ve asked for permission to feed a customer your content and he or she is still not getting it!

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Strong Calls-to-Action for Subscription Forms

Adding something as simple as a subscription form to your call to action of your email marketing campaigns has been proving more successful on the digital content front. If you want your readers to respond to your email marketing content, then adding an immediately doable and beneficial aspect to the end of the content, like subscription forms, creates the tendency for impulse actions.

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A Checklist for Avoiding Mistakes in Email Marketing

For a brand whose marketing messages can get in front of thousands of people, the impact of a “small” mistake can be enormous. Think about it, not only is there a chance of making a bad impression (or real brand damage), but mistakes can also have a direct influence on conversions. So as a marketer you want to reduce the number of possible (high impact) mistakes.

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Making B2B Connections

Believe it or not, email marketing is still used primarily as a consumer-marketing tool than a B2B one. If this is the case with your business, which deals more with B2B clients than consumer ones, it’s about time you had a good re-look at the medium and start delving into B2B email marketing. You can do this by first determining how you will send out this content and how you can track the response rate. The next thing you will need to determine is your email-marketing provider that offers a broader set of features that will help focus on one-to-

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Turn Your Email into a Solid Branding Tool

In email marketing, marketers are always talking about conversion, experience, making smart use of data and testing. But have you ever thought about how your emails reflect your brand image and how a recipient views your company? Let’s look at the branding effects of the email channel and how to utilise email marketing to its full potential.

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What is Parallax Design & how does it Impact SEO?

Parallax scrolling is a special scrolling technique in computer graphics, wherein background images move by the camera slower than foreground images, creating an illusion of depth in a 2D video game and adding to the immersion. This technique is now being rapidly used in website development making the viewing experience that much richer and enhanced.

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Prep for the Holiday Rush with these Tips

With the impending holiday season officially being declared open with Black Friday (28th November) and Cyber Monday (1st December) – the putting together of your marketing plan to handle the season better should be well under way by now. If you are finding it hard to figure out what new strategies to implement in order to be successful through the clutter, here are few ways to get you started.

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Sender Reputation During the Holiday Season

During the holiday season, retailers send an increased volume of emails to clients with special offers and promotions. In fact, according to Experian Marketing Services, email volume surged 13% higher in the 2013 holiday season compared to the 2012 holiday season. In addition, the increase in email volume led to a 9 % rise in the number of total transactions from email marketing campaigns and an 18.4% increase in overall revenue.

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Holiday Promotions Planning

November has come faster than we could have expected it and with it the Christmas holidays also be upon us in no time. This means you should ideally have created or are finalizing your marketing plan for the season right about now. We just wanted to add a few handy tips to your plan to help sharpen it up and keep it more focused when the season sets upon you. You could even use this as a handy checklist to ensure all the basics are in place for a more impactful plan this season.

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Marketing Word Crimes – Are You Guilty?

If we don’t pre-plan and carefully review the content released by our marketing departments we may fall into the trap of committing word crimes that could be heinous to our marketing efforts. Repeating yourself, constantly using trendy lingo and redundant phrasing all fall into this category and make your marketing efforts fall short of being real and relevant. The point is that marketing, especially with the rapid rise of its digital aspect has long moved away from impersonal one-way messaging. As a result communications are being looked at in te

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Tips for Building your List

There is no point having brilliant content for email marketing if you don’t have the ideal email list to send the content out to. If your list doesn’t have enough email addresses of the relevant audiences you might as well not have that brilliant content writer on board. There are many ways in which you could go about list building – the point is to understand all your other points of contact with customers and potential buyers in order to gather this information.

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Guide to Attracting your First Blog Subscribers

Starting a blog for your organization as part of your online marketing activities will also need an ample amount of subscribers to ensure that your content is being read. If you can’t rake in those first 1,000 subscribers fast, you may not be a successful corporate or marketing blogger. The principles of personal bloggers are in fact the same because having a substantial number like a 1,000 subscribers ensures that your blog has a good online presence from which it will start to grow exponentially because 1,000 blog subscribers are all you need to

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Clean Up Data to Improve Targeting for the Christmas Season

There’s no doubt that assessing your email marketing strategies today will ideally pay off for you in the long run. Creating, following and completing a custom “Marketing Strategy/Holiday Season Cleaning Checklist” will not only allow you to spend more time on other activities, but it will also help breathe new life into your business and email campaign — which then could lead to more business in general.

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How to Tweak your Blog to Attract Subscribers

Having a marketing blog for your brand isn’t just about a chance to expel expertise on your brand to make you feel good about yourself. A blog needs a purpose – and readers! If people aren’t subscribing to your blog, you might as well not have one. If you feel like your blog is in a similar rut, here are some simple tweaks you can make to start improving engagement with your content

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Effective Emails Marketers AREN’T Sending

Engaging with customers via email is a great way to reach them with active brand information such as sales and promotions. It is also a good way to let them know of any changes to your brand or other types of information that will enhance the experience they have with your brand such as tips and tricks etc. There are other effective ways in which you can use email but unfortunately most marketers don’t realize the strategic element of using email marketing to spur on a sense of immediacy to ensure a sale – with the season coming up, it is probab

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Planning for 2015: People, Product & Technology

If anything, 2015 is probably the best time for a small or medium business to really shift gears and understand how best to use the tools available to them in order to take their brands to newer heights. As always, the customer should always be your primary focus, the point to understand how to best train your employees, restructure your product and use the right technology collectively to ensure that your customer’s experience with your brand is that much better in the upcoming New Year.

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Name Field? The Pros & Cons

When it comes to opt-in forms for your online content, there is always the debate of adding a name filed will be beneficial or not. For one, it helps you get more personal information about the reader who is opting in but on the other hand, you may offend people who don’t want you to have that kind of information or would just prefer to be anonymous and still receive your content. There are no real answers to these questions, but it is good to highlight the pros and cons of both sides of the argument in order that you can make the most informed de

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4 Types of Emails That Engage with New Contacts

It’s a brand New Year and you want to be attracting brand new contacts as well. Every business wants to flourish more with every passing year. A new prospect heading in the way of your business is also a lot like the dating game. At the beginning you’re nice but a little shy, then you slowly start to get comfortable and relaxed with each other – and you’re still excited to be around one another. These are the signs that your relationship is working. Take that idea and convert the dating game into an email marketing strategy that could actual

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Even Experts make Mistakes! Here’s the Top 5 when it comes to Email

It’s a brand New Year and you want to be attracting brand new contacts as well. Every business wants to flourish more with every passing year. A new prospect heading in the way of your business is also a lot like the dating game. At the beginning you’re nice but a little shy, then you slowly start to get comfortable and relaxed with each other – and you’re still excited to be around one another. These are the signs that your relationship is working. Take that idea and convert the dating game into an email marketing strategy that could actual

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Email Marketing Metrics that are Overlooked

Sometimes marketing is a numbers game. While creating value and building relationships are some of the most important things about email campaigns, you also need to know if what you are doing is working for you from a quantitative perspective as well. Have you tried to put down in numbers what each email is worth to you in terms of the value of each email address and the click reach of your emails? While these may come across seeming like fairly advanced metrics, they are in fact easy to calculate and give you a much better understanding of the bigg

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